Location: Level 1, Unit Number #01-43
Quality products and services
Fragrance Bakkwa (香味肉干) at IMM Jurong brings the irresistible allure of traditional Singaporean barbecued pork jerky through authentic preparation methods and premium ingredients that honor generations of Chinese culinary heritage. This beloved local delicacy specialist embodies Singapore's rich food culture and tradition preservation, offering carefully prepared bakkwa that maintains traditional flavors while meeting contemporary quality standards. The store serves customers seeking authentic local delicacies and traditional festival foods that connect them to Singapore's cultural culinary heritage.
The comprehensive bakkwa portfolio spans traditional pork varieties, premium cuts, gift packaging options, festival specialties, and seasonal preparations that demonstrate commitment to authentic preparation methods and quality ingredients while maintaining focus on flavor tradition, food safety, and customer satisfaction. Each bakkwa variety reflects understanding of traditional preparation techniques and flavor preferences that define authentic Singaporean bakkwa.
Positioned within IMM's specialty food district, Fragrance Bakkwa provides convenient access to authentic local delicacies with expert preparation and comprehensive gift packaging services that make traditional foods accessible for both personal enjoyment and cultural sharing. Whether seeking festival treats or cultural food gifts, this destination delivers authentic local food heritage excellence in Singapore's premier outlet shopping environment.
Based on 14 reviews
Out of 239 shops
Not enough ratings
Chen Wei
Bought 500g of the Signature Sliced Tender Bakwa from the usual IMM branch in the morning. The bakwa was cold and tasted a bit weird. I suspect it was overnight stock and not fresh. You should not sell stale bakwa. I would hesitate to buy Fragrance Bakwa again, even though it was my favourite.
Paul Bennett
Very friendly customer service.
Jasmine Tan
The location was nice, and the service was good.
Ivan Ong
Best service and great product range.
Dennis Chin
It is fine and friendly at IMM.
Catherine Chew
The staff is friendly and helpful. The food is nice.
Charles Lim Chee Ann
Very good. The food was nice. The shop was good. The service was excellent 💯💯.
Clara Wong
This is my favourite outlet. Bak kwa is delicious, and the lady working there is friendly and personable :)
Faris Bok
The bakkwa is delicious and tender. The outlet offers a variety of products. Staff are helpful and patient.
Shelly Lim
Service was very good, and they are polite. Bak Kwa was very fresh and delicious.
Evelyn See
Service staff were very helpful and courteous. Have been here many times and will come back.
Toh Pei Ling
Great service and good promotions at IMM Fragrance Shop! They had 2 for $10 mooncakes. I’ll definitely come again.
Jane Chan
Great service and tasty bak kwa. The frozen siew mai the lady recommended was addictive too. Will buy again.
Betty Lee
I bought the mooncakes and biscuits at this Imm Fragrance outlet. The staff in charge is very friendly and approachable. Their prices are very reasonable too. Recommended!
12 photos