Seimon-Cho at IMM serves as a specialized Japanese gift shop that brings authentic Japanese cultural products and unique gift items to Singapore's Jurong East shopping district, representing one of two Singapore locations for this distinctive retailer that focuses on genuine Japanese imports and cultural merchandise. Located within IMM's diverse retail environment at 2 Jurong East Street 21, this specialty store caters to customers seeking authentic Japanese products, cultural items, and distinctive gifts that reflect Japan's rich heritage and contemporary lifestyle trends.
The shop offers carefully curated selections of Japanese cultural products, traditional items, contemporary lifestyle accessories, and unique gift merchandise that capture the essence of Japanese design, craftsmanship, and cultural aesthetic. Seimon-Cho specializes in authentic Japanese imports that range from traditional cultural items to modern lifestyle products, ensuring customers can discover genuine Japanese merchandise that represents the country's attention to detail, quality, and distinctive design sensibilities that make Japanese products highly sought after globally.
Positioned within IMM's accessible shopping complex with convenient MRT connectivity to Jurong East station, Seimon-Cho provides western Singapore residents with easy access to authentic Japanese cultural products and gifts without traveling to the city center. The shop's presence within this major suburban shopping destination allows customers to combine their search for unique Japanese items with general shopping and dining activities, while the store's focus on authentic Japanese imports ensures visitors discover genuine cultural merchandise that reflects Japan's traditional and contemporary lifestyle excellence.
The toys and GKs in the shop are great. However, I was rudely treated by one of the female shop employees.
I was holding a box containing a "One Piece" GK to take a closer look. (There was no indication on the box that the GK was reserved by a customer, nor were there any signs near that area.) The shop employee just walked up to me, told me the GK was reserved, and grabbed the box from my hand, putting it back. It happened so fast that I didn't have time to apologize or put it back myself. I was shocked and felt ashamed by her action; she just grabbed it from my hand and walked away.
It was a truly unpleasant shopping experience, and my girlfriend saw I was mistreated too. I wouldn't visit the shop again.
By the way, this review is not to say that the shop isn't worth visiting, as the goods are very good. However, you have to be cautious and mindful of that female employee. I hope the shop owner kindly notices this mistreatment and continues to give customers a great shopping experience, just like the great items in the shop.
Jia Qing Eu
Horrible service from one of the shopkeepers. There were two shopkeepers in the shop when I was there with my nephew, who is less than 2 years old, picking out a toy for him. One of the shopkeepers was very nice and patiently asked what toy he wanted and was very friendly. However, when he picked up a soft toy and was holding it, it was a little too big for him and it touched the ground for a while. The other shopkeeper snatched the toy away from him immediately, saying that he was dirtying it by putting it on the floor. I saw that she herself had stains on her hand, and when she tried to take the toy back the first time, her touch left a stain on the toy. She then tried to snatch it harder again, seemingly wanting to blame my nephew for dirtying the penguin soft toy. My nephew had a shock and cried, but she didn’t seem to care and just went on to dust the toy. Needless to say, I was disgusted by the service and left without buying a single thing. Will never step into the shop again.
Jun Wei Yap
When seeking assistance or inquiring about products, I expected courteous and helpful responses. Instead, I was met with condescension and dismissive replies that left me feeling frustrated and belittled. I believe it is essential for your staff to understand that customers visit your store seeking not only products but also a positive and respectful shopping experience.
Furthermore, I was taken aback by the apparent arrogance and ego displayed by some of your staff members. It is perplexing to witness such inflated egos in individuals primarily responsible for selling plushies and figurines. The unnecessary haughtiness and superiority complex exhibited by your staff were not only uncalled for but also created an unwelcoming and hostile atmosphere within your store.
Positive Reviews
Jason
I've been here many times. I really love the service here as well as the merchandise available for purchase. I highly recommend visiting!
Daryl & Paige Toh
Crystal was very helpful and knowledgeable about the characters that I needed to get for my daughter. I managed to get a set that she loves!
Moejay
Always a pleasant time playing kuji here! They have really exclusive kuji prizes from Japan. Lady Boss is the best at IMM 💕💕
Pei Rui Seng Chai
The employees there are very friendly, and I'm surprised that one of them came up to me and asked which anime I was into. The shop is well-decorated from the inside out, and it clearly invites us otakus to take a look. Besides anime merchandise, there are also Hello Kitty plush toys for sale.
Jamie Yah
Travelled across the country to look for Gudetama, but options were extremely limited. I was very disappointed, but they had a big array of other characters like Sumikko Gurashi here. The prices were also slightly higher than other shops selling Sanrio merch which I had gone to before making my way here. Hope you guys bring in more Gudetama merch, and I will definitely be back. ❤️
Wong Siew Fang
Love the shop as everything here **is** authentically sourced from Japan and they are an authorised San X flagship store! **Staff** are super **friendly** and considerate. Awesome experience **every time**! 😁💕
Jay Ng
The ladyboss is super friendly and nice. The items here are super cute. We ended up buying a lot, and VIPs get 5% off! Awesome service. Will come back again.
Yong Heng Lee
LadyBoss and the staff here **are** very friendly and helpful. It's fun to be back here again with all my **purchases**!
Lee Jin
The lady boss here is very friendly and helpful. There are a lot of Sumikkogurashi products.
David Chua
Very friendly and knowledgeable staff. I am very happy to buy things from here.
Jasmine
Mandy and Crystal are amazing and give fantastic service. Give them all your $$$
Shu Min Lim
Absolutely lovely experience playing the Kuji here! The shop is filled with a wide variety of character goods — all the latest, authentic, and beautifully displayed. The lady boss is very friendly and accommodating, and the young female assistant is sweet, helpful, and always cheerful. Highly recommend shopping here — you’ll leave with a smile and maybe even a lucky win!
