OWNDAYS IMM outlet at #01-11/12 represents Japan's leading eyewear innovation in Singapore's largest outlet mall, bringing high-quality, fashionable eyewear at unbeatable prices to the western region since the brand's Singapore debut. Located within the vibrant discount shopping environment of Jurong East Street 21, this flagship outlet store embodies OWNDAYS' commitment to making premium eyewear accessible through their revolutionary 20-minute service promise and comprehensive eye care approach. The store serves as a beacon for style-conscious customers seeking professional optical solutions without compromising on quality or affordability.
The extensive product range features over 1,500 stylish frame options starting from 8-98, with all glasses inclusive of high-index aspheric lenses, UV protection, and dust-resistant coating as standard. What sets OWNDAYS apart is their complete service ecosystem including complimentary visual acuity tests, auto-refractor scanning, same-day lens replacement, and comprehensive after-sales care with free repairs and one-year manufacturing defect coverage. The knowledgeable optical professionals provide personalized consultations, ensuring perfect fit and optimal vision correction while maintaining the brand's signature quick turnaround time.
Operating within IMM's discount retail environment with convenient MRT connectivity, OWNDAYS outlet offers premium Japanese optical technology at outlet prices without sacrificing service quality or product standards. As part of OWNDAYS' expanding Singapore network including Marina Bay Sands and Jewel Changi Airport locations, this outlet ensures access to the latest collections, exclusive promotions, and professional optical care. Whether updating prescriptions or discovering new eyewear styles, this flagship outlet delivers exceptional value in Singapore's premier discount shopping destination.
Very Disappointing Experience – Will Not Return (0/10)
This was my second time visiting an OWNDAYS outlet, and unfortunately, both experiences were extremely disappointing.
During my first visit at the Jcube outlet, I was prescribed bifocal lenses. I informed the staff that I should be wearing progressive lenses instead, but my concerns were dismissed. The staff insisted on bifocals despite my explanation, showing a lack of understanding and flexibility.
The second visit was prompted by a noticeable increase in my degree, which I suspect may have been caused by the unsuitable bifocal lenses. When I told the staff I was currently using bifocal lenses, they insisted I was wearing standard lenses and disregarded what I said. After the eye test, I was told to wait for the new glasses. However, once I received them, I couldn’t see nearby objects clearly. I raised the issue immediately, only to be met with condescension and blame—as if I hadn’t already explained my lens history.
Eventually, the staff recommended progressive lenses, but asked me to pay an additional $300. When I hesitated due to the high cost, I was told I could take a loan or pay in instalments. After reluctantly agreeing, I later discovered on OWNDAYS’ official website that they were offering free progressive lenses. When I brought this up, the staff dismissed the promotion, claiming the free lenses were “terrible” and I had to pay more for a “premium” version.
This entire experience felt dismissive, misleading, and profit-driven. I won’t be returning to OWNDAYS and cannot recommend it to others.
Kelvin Lim
Visited here today with my girlfriend to get new glasses, and she was served by a blonde staff member named Yan Ling. I get that service staff usually like to make small talk to be friendly, but clearly, she didn't know how to read the room. She asked how many months pregnant she was. Now, usually when people make such mistakes, they tend to realize it early before getting a guest pissed, but clearly, that wasn't her case. She asked four times before realizing it; the first three times she thought my girlfriend didn't understand the question. As for my girlfriend, it was the first time anyone had ever mistaken her for being pregnant. I don't have to say how insulting it was, needless to explain how it spoiled her day, and as a result, mine. Thanks, Yan Ling, you're great 👍🏻
Positive Reviews
Annie Dong
I would like to extend my appreciation to Mr. Jayden Tan, who attended to me during my visit to Owndays. Mr. Jayden Tan not only conducted a detailed eye test, he also advised me on how I can better take care of my eyes. He is patient and pleasant. Thank you for providing me with the required information and a better understanding of my eyes.
Lina Adrina
Friendly staff, good service, and a good, fresh environment. All staff have good conversation skills.
Sakinah Mun
Great selection of stylish frames, excellent customer service, and quick turnaround on prescription lenses. Prices are also reasonable, making it a top choice for quality eyewear.
Edwin Ooi D.X.
Came to IMM Owndays and was served by John. The service was great, and the staff were really helpful. You can get your glasses on the spot if they have pre-made lenses for your prescription. However, if you choose other lenses, such as a honeycomb upgrade, you would need to collect them at a later time.
Beatrice Kang
A good variety of glasses to choose from, commendable customer service (Yan Ling). Quick and efficient fitting of lenses.
Jean Ang
After our visit to your branch yesterday, my hubby and I would like to extend a big thank you to Weisheng and his team at this particular branch. Having Ivy on his team is truly a blessing, and we are thankful for your honest, patient, and professional service! We will definitely be back! :)
Alex Fletcher
The weekend finally arrived, and as usual, we went window shopping to our usual haunt, IMM.
For a few weeks, I had been scouting around for a new pair of glasses. I went to inquire at almost all major optical shops (or so it seemed). I decided to walk into another Owndays outlet; I had visited the one at Jurong Point and wasn't impressed, but decided to give this one a chance.
We were looking around, and when we had decided on what we wanted, we signaled to one of the gentlemen working there for help. He assisted us and proceeded to register us, but we had to register online ourselves as members (this was something I didn't actually like, but it was a small matter). He then proceeded to show us our options, and then we were given a number to wait for our turn for the eye test. Even before I had my bum on the high stool, a lady beckoned me to join her in the testing cubicle. This lady was warm, had patience, and understood what I wanted to say. I didn't feel that it was a rush job at all, and that made the experience so much more pleasant. Honestly, it was such a smooth experience. My buddy also had the same pleasant time as I did with another gentleman serving him.
When all was done, we were told to wait for two weeks before our glasses would be ready for collection. It does cost a bomb, but I guess the price point is somewhat similar throughout.
My one and only grouse is that maybe, just maybe, the others could be a bit warmer. They are no doubt professional, but the lack of warmth and a welcoming feeling can be felt. That makes a whole lot of difference, and that factor too makes the lady helping me shine.
All in all, I am pleased and definitely recommend this particular Owndays over the other few branches that I have visited.
Staff: 4 / 5
Product: 4 / 5
Ambience: 4 / 5
Jason Lu
Awesome service, which managed to change and clean my lenses and nose rest free of charge, and was quick and efficient. Both staff members were very pleasant. Great job, Owndays IMM!
Harlina J
Love coming to this outlet for my family's optical needs. Staff are very attentive, friendly, and helpful. Keep it up!! 👍
Sharda Rosie L
Very good service; the staff are so friendly, approachable, and helpful in picking suitable frames based on what we like. Their product knowledge was excellent, and they provided much clarity in explaining how to go about getting suitable lenses for our lifestyle. It was a pleasant and smooth transaction and a lovely shopping experience. Special thanks to John, Yan Ling, and Kar Hong. This outlet is recommended.
Julie Chang
We were very impressed with ChiewLin's excellent service. She was very patient, friendly, and knowledgeable. We will definitely go back to Owndays at IMM.
Anna Liza Grant
It was a great pleasure to know Ms. Chiew Lin (shop Manager). She was really kind and very knowledgeable about her work. I highly recommend her. She is an asset to the company.
Arvin Chong
My wife got her glasses here first, and I was impressed with their service. I needed temporary prescription glasses after my eye surgery but couldn't get a good prescription at that time. After consulting with my eye surgeon, he gave me a prescription, and I came back to them again. Not only did they accept the prescription, they even took time to help me choose a nice frame. Look for Kar Hong and Alex. Both are wonderful, professional, and helpful. I was even able to get my prescription glasses 30 minutes later. Ramya was very patient and helpful with my daughter as she tried to find a pair of sunglasses.
I would definitely recommend this place to anyone who needs prescription glasses. They even have a good collection of sunglasses.
